256 Seiten, 24 x 28 cm , 1743 g.
Creative Advertising that Cares
Statt 42,00 € 15,00 €
Inkl. MWSt., zzgl. Versandkosten
Lieferzeit: 2 bis 6 Werktage (weltweit)
The must-have book for all advertising and branding professionals tasked with communicating the ‘power of good’ for their clients!

Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express!

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. No longer can an agency simply state that their client’s brand or product is good: the advertising has to communicate that the client is actively "being" and "doing" good.

"Goodvertising" showcases outstanding creative work from over 120 campaigns from around the world, organized into ten commitment chapters. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients, be they corporations or charities.
VerlagThames & Hudson
Autor(en)Thomas Kolster
Artikel IDart-20420


Weitere Bücher mit diesen Schlagworten:

Photography from The Walther Collection
85,00 € 25,00 €  
Modernism and Folklore in Contemporary Graphic Design
35,00 € 10,00 €  
30,00 € 10,00 €  
Plakate und Provokationen
20,00 €  
Surveillence, Art and Photography
38,00 € 15,00 €  
29,90 € 9,95 €  
The Collector's Guide to Vintage Film Photography
19,95 €  
500 Years of Graphic Innovation
55,00 € 25,00 €  
Beautiful Books, Terrible Times
35,00 € 17,95 €  
1918 - 1989
125,00 €  
38,00 € 10,00 €