The Point d’Ironie originated following a discussion between agnès b., Christian Boltanski and Hans Ulrich Obrist in 1997. Six to eight issues are published every year, each one designed by an artist who makes it his own. 

Given free of charge, the Point d’Ironie is an atypical periodical, distributed in a scattered way – 100,000 copies are spread around the world, available in museums, galleries, book shops, schools, cinemas, and at agnès b. stores worldwide. Created by French poet Alcanter de Brahm at the end of the 19th century, the Point d’Ironie is a punctuation mark used at the end of sentences to point an ironic passage within a text.